What's more, the market is even joined by some seasoning producers. In recent years, many time-honored restaurant brands and chain restaurants have launched ready-to-cook products. Ready-to-cook food not only makes cooking easier, but also creates a new market where a number of players are competing.Ĭitizens are shopping in an outlet store of Hema Xiansheng, an Alibaba-invested futuristic supermarket in Shanghai, June 21, 2022.
Meals can be ready in just a few minutes. With semi-finished food, all they have to do is to open the packages and heat the dishes. However, in recent years, ready-to-cook food has been more and more sought after by individual consumers.įor most of the consumers, ready-to-cook food frees them from washing vegetables and seasoning the dishes. Restaurants and hotels were major consumers of ready-to-cook food, as it made meals more standard and improved efficiency. He said ready-to-cook meals taste much better than instant noodles and are more convenient than take-away food, so they are perfect for nine-to-fivers. "I started liking this way of cooking after I tried ready-to-cook meals during the past Chinese New Year," said Chen Xiao, who lives in Longgang district, Shenzhen, south China's Guangdong province. (Photo courtesy of China Hospitality Association)ĭuring the five-day May Day holiday this year, the sales of ready-to-cook dishes surged over 80 percent year on year on Tmall, an online marketplace of China's e-commerce giant Alibaba, and the growth soared to 230 percent during the mid-year "618" shopping festival.īesides, Hema Gongfang, a restaurant chain under Alibaba-invested futuristic supermarket Hema Xiansheng, also saw the sales of semi-finished food double in May this year. Photo shows ready-to-cook dishes launched by the time-honored Guangzhou Restaurant. More and more ready-to-cook dishes are getting onto the dining tables of the Chinese.Īccording to statistics, a rising demand for ready-to-cook food has been observed in China since 2022.
By Lin Lili ( People's Daily) 13:12, July 23, 2022
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